Digital subscription
Your hotel runs. Your guests are happy. And in the background a whole marketing team looks after your visibility. That is the digital subscription — online marketing for hospitality and tourism, at a fixed price, cancellable monthly.
The digital subscription is a monthly cancellable support model combining an ongoing base service — campaign support, dashboard, measure and budget planning, performance calls — with an annual allowance of measure credits. One credit equals CHF 45 and is a pricing unit, not a time unit.
For businesses that want a clean digital foundation — basics, measurement, visibility.
For businesses running campaigns regularly and keeping content in motion.
For businesses actively building demand — with clean measurement right into the booking engine.
For businesses in expansion — including on-site meetings and deeper strategic support.
For businesses that want the full catalogue — including branding, AI implementation and workshops.
For hotel groups and destinations. The difference to Performance is no longer what is possible but how much can be combined within a year.
All prices exclude VAT, advertising budget and third-party licence costs.
Digital subscription
Every month you see in black and white what your investment produced — clicks, reach, enquiries, bookings.
One fixed contact who knows your business. No call centre, no rotating faces.
Cancellable monthly. Scalable by season. No contract that binds you when the situation changes.
A whole expert team — for less than half the cost of a single in-house marketing manager.
Not a generalist getting up to speed. Our team knows the difference between a leisure and a business guest.
From Google Ads through SEO, GEO and social media to monthly reporting — all from one source.
A credit is a pricing unit, not a time unit: 1 credit = CHF 45. Measure credits are an annual allowance on top of the package's base service, which consumes no credits.
| Measure | Category | cr. | CHF | Presence 16 cr. | Active 32 cr. | Demand 40 cr. | Growth 44 cr. | Performance 120 cr. | Partner 200 cr. |
|---|---|---|---|---|---|---|---|---|---|
| Keyword researchNew for 2027 | SEO & GEO | 4 | 180 | ● | ● | ● | ● | ● | ● |
| FAQ page creationNew for 2027 | SEO & GEO | 4 | 180 | ● | ● | ● | ● | ● | ● |
| Marketing coaching | Strategy, branding & workshops | 5 | 225 | ● | ● | ● | ● | ● | ● |
| Detailed reportingNew for 2027 | Analyses & audits | 6 | 270 | ● | ● | ● | ● | ● | ● |
| Landing page content upkeepNew for 2027 | Website & conversion | 6 | 270 | ● | ● | ● | ● | ● | ● |
| Social media creatives | Creatives & content | 6 | 270 | ● | ● | ● | ● | ● | ● |
| Additional short video (max. 15 seconds) | Creatives & content | 6 | 270 | ● | ● | ● | ● | ● | ● |
| Google Business Profile checkNew for 2027 | Analyses & audits | 8 | 360 | ● | ● | ● | ● | ● | ● |
| Google Business Profile trainingNew for 2027 | Local visibility & social media | 8 | 360 | ● | ● | ● | ● | ● | ● |
| Social media channel audit | Analyses & audits | 10 | 450 | ● | ● | ● | ● | ● | ● |
| Structured data check and repairNew for 2027 | SEO & GEO | 10 | 450 | ● | ● | ● | ● | ● | ● |
| Multilingual setupNew for 2027 | Website & conversion | 10 | 450 | ● | ● | ● | ● | ● | ● |
| Google Consent Mode v2 incl. consent tool | Website & conversion | 10 | 450 | ● | ● | ● | ● | ● | ● |
| Campaign (Google Ads or social media) | Paid ads | 10 | 450 | ● | ● | ● | ● | ● | ● |
| Creative set | Creatives & content | 10 | 450 | ● | ● | ● | ● | ● | ● |
| Social media templatesNew for 2027 | Creatives & content | 10 | 450 | ● | ● | ● | ● | ● | ● |
| Sitemap creationNew for 2027 | SEO & GEO | 12 | 540 | ● | ● | ● | ● | ● | ● |
| Professional short video (max. 15 seconds) | Creatives & content | 12 | 540 | ● | ● | ● | ● | ● | ● |
| Editorial planNew for 2027 | Creatives & content | 12 | 540 | ● | ● | ● | ● | ● | ● |
| Google Business Profile setup | Local visibility & social media | 12 | 540 | ● | ● | ● | ● | ● | ● |
| Meta data creationNew for 2027 | SEO & GEO | 14 | 630 | ● | ● | ● | ● | ● | ● |
| Social media channel setup | Local visibility & social media | 15 | 675 | ● | ● | ● | ● | ● | ● |
| SEO/GEO audit | Analyses & audits | 16 | 720 | ● | ● | ● | ● | ● | ● |
| Structured data & rich snippets for hotels | SEO & GEO | 16 | 720 | ● | ● | ● | ● | ● | ● |
| Combo: creative set and short videoNew for 2027 | Creatives & content | 16 | 720 | ● | ● | ● | ● | ● | ● |
| Web analytics & conversion tracking setup | Tracking & data | 16 | 720 | ● | ● | ● | ● | ● | ● |
| Heatmap analysis | Analyses & audits | 20 | 900 | – | ● | ● | ● | ● | ● |
| Google Ads & Meta Ads audit | Analyses & audits | 20 | 900 | – | ● | ● | ● | ● | ● |
| Conversion API setup (Meta / TikTok) | Tracking & data | 20 | 900 | – | ● | ● | ● | ● | ● |
| CI/CD manual lightNew for 2027 | Strategy, branding & workshops | 20 | 900 | – | ● | ● | ● | ● | ● |
| SeasonPage | Website & conversion | 22 | 990 | – | ● | ● | ● | ● | ● |
| Web analytics setup incl. booking engine | Tracking & data | 22 | 990 | – | ● | ● | ● | ● | ● |
| Careers landing pageNew for 2027 | HR & recruiting | 22 | 990 | – | ● | ● | ● | ● | ● |
| CRO auditNew for 2027 | Analyses & audits | 24 | 1'080 | – | ● | ● | ● | ● | ● |
| Market analysisNew for 2027 | Analyses & audits | 24 | 1'080 | – | ● | ● | ● | ● | ● |
| AI visibility monitoringNew for 2027 | Analyses & audits | 28 | 1'260 | – | ● | ● | ● | ● | ● |
| Google Ads search — starter package | Paid ads | 28 | 1'260 | – | ● | ● | ● | ● | ● |
| Social media — Facebook / Instagram starter package | Paid ads | 28 | 1'260 | – | ● | ● | ● | ● | ● |
| Email marketing starter packageNew for 2027 | Marketing automation | 28 | 1'260 | – | ● | ● | ● | ● | ● |
| AI readiness assessmentNew for 2027 | AI solutions | 32 | 1'440 | – | ● | ● | ● | ● | ● |
| Brand voice setupNew for 2027 | AI solutions | 32 | 1'440 | – | ● | ● | ● | ● | ● |
| Web check | Analyses & audits | 34 | 1'530 | – | – | ● | ● | ● | ● |
| Google Ads hotel starter package incl. booking engine tracking | Paid ads | 34 | 1'530 | – | – | ● | ● | ● | ● |
| Combo: careers page and HR funnelNew for 2027 | HR & recruiting | 34 | 1'530 | – | – | ● | ● | ● | ● |
| HR funnel | HR & recruiting | 36 | 1'620 | – | – | ● | ● | ● | ● |
| Server-side trackingNew for 2027 | Tracking & data | 40 | 1'800 | – | – | ● | ● | ● | ● |
| Skills, agents and workflowsNew for 2027 | AI solutions | 44 | 1'980 | – | – | – | ● | ● | ● |
| Complete CI/CD manualNew for 2027 | Strategy, branding & workshops | 44 | 1'980 | – | – | – | ● | ● | ● |
| HR marketing workshop | HR & recruiting | 48 | 2'160 | – | – | – | – | ● | ● |
| AI workspace implementationNew for 2027 | AI solutions | 48 | 2'160 | – | – | – | – | ● | ● |
| Building a knowledge baseNew for 2027 | AI solutions | 48 | 2'160 | – | – | – | – | ● | ● |
| AI in everyday work — trainingNew for 2027 | AI solutions | 48 | 2'160 | – | – | – | – | ● | ● |
| Customer journey workshop | Strategy, branding & workshops | 48 | 2'160 | – | – | – | – | ● | ● |
| Interface integrationNew for 2027 | AI solutions | 52 | 2'340 | – | – | – | – | ● | ● |
| Digital marketing strategyNew for 2027 | Strategy, branding & workshops | 54 | 2'430 | – | – | – | – | ● | ● |
| Automated guest journeysNew for 2027 | Marketing automation | 72 | 3'240 | – | – | – | – | ● | ● |
| Brand developmentNew for 2027 | Strategy, branding & workshops | 80 | 3'600 | – | – | – | – | ● | ● |
| Website buildNew for 2027 | Website & conversion | – | on request | – | – | – | – | – | – |
Many hoteliers face the same question: build in-house, commission an agency or choose the digital subscription? The answer depends on your goals.
FAQ
The digital subscription is a monthly cancellable support model for hospitality and tourism. It combines an ongoing base service — campaign support, dashboard, measure and budget planning and performance calls — with an annual allowance of measure credits you draw individual measures from.
There are six packages: Präsenz from CHF 720 per month, Aktiv CHF 1,080, Nachfrage CHF 1,440, Wachstum CHF 1,800, Performance CHF 2,700 and Partner CHF 3,600. All prices exclude VAT, advertising budget and third-party licence costs.
A credit is a pricing unit equal to CHF 45. Every measure in the catalogue has a credit value — keyword research 4 credits, an SEO/GEO audit 16 credits. Your package allowance is annual, not monthly, and can be split freely across several measures.
Included without using credits: ongoing campaign support, the Looker dashboard with monitoring, measure and budget planning, and the performance calls. From the Nachfrage package an email report with recommendations is added; from Wachstum an on-site meeting.
Measures beyond your allowance can be commissioned at any time and are billed separately at the fixed price. One exception is the website build — it always runs as a project with an individual quotation and cannot be drawn from credits.
The subscription is cancellable monthly. Switching packages is possible from the following month if season or objectives change.
With a free 30-minute initial consultation. We look at your starting point and recommend the package that fits your goals — or tell you when a single measure makes more sense.
Initial consultation
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.
