SEO & GEO
Structured data & rich snippets for hotels
Your offers in the language machines read.
Stand out in the search results. We translate your hotel offers into the language of search engines and AI systems — better rich snippet display, higher click rates and a solid base for SEO and GEO.
Sound familiar?
- Google shows no stars, prices or extra details for your hotel.
- Search engines and AI systems read your offers only from body text.
- Competitors stand out more in the search results.
What changes afterwards
- Your hotel's core data is marked up as structured data.
- The markup is validated with Google's Rich Results Test.
- We monitor the display for the first 30 days.
What is included
- Markup with the hotel's core master data
- Implementation of the structured data schema — by us where we have code access, otherwise by your webmaster
- Testing and validation with the Google Rich Results Test
- 30 days of monitoring after go-live
Good to know
We take no responsibility for changes you make to the implemented markup more than 30 days after go-live.
FAQ
Frequently asked questions
What are rich snippets?
Extra details in the search results, such as ratings or prices. They come from structured data that makes your hotel offers readable for search engines and AI systems.
Who implements the markup?
We do if we have access to the code, otherwise your webmaster. We then test with Google's Rich Results Test and monitor the display for 30 days.
Initial consultation
30 minutes that create clarity.
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.