Analyses & audits
Heatmap analysis
See what your guests actually do.
A heatmap analysis shows how visitors deal with your website: where they click, how far they scroll and which content gets overlooked. We collect data for roughly two months before evaluating.
Sound familiar?
- You don't know whether guests even see your most important offer.
- The booking page gets plenty of visitors, but few click «Book».
- Design decisions are made by taste rather than data.
What changes afterwards
- You see where people click, how far they scroll and what they miss.
- Heatmap, scroll map and click map are available for your three most important pages.
- You have concrete recommendations on what to change on the website.
What is included
- Implementing the heatmap tool via Google Tag Manager
- Heatmap, scrollmap and clickmap for your three key pages
- Producing the analysis
- Recommendations for optimising the website
- Walkthrough of the analysis
Good to know
The heatmap tool licence is billed separately.
FAQ
Frequently asked questions
How long does a heatmap analysis take?
Before the evaluation we collect data for around two months. Only then is visitor behaviour meaningful.
Which pages are analysed?
The three most important pages of your website, each with heatmap, scroll map and click map. The heatmap tool licence is billed separately.
Initial consultation
30 minutes that create clarity.
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.