Analyses & audits
Market analysis
Your position in the competitive field.
Before investing in advertising you should know how competitors position themselves and where your opportunities lie. We examine your competitive field and place your own position within it.
Sound familiar?
- You plan advertising without knowing how your competitors position themselves.
- You only know competitors' prices and offers from spot checks.
- It is unclear where your hotel can stand out.
What changes afterwards
- You know the relevant competitors with their positioning, offers and prices.
- You see how visible competitors are and where they advertise.
- Your own position is placed in context – as a basis for campaigns and offers.
What is included
- Selecting and analysing the relevant competitors
- Comparison of positioning, offers and prices
- Evaluation of visibility and advertising activity
- Placing your own position
- PDF analysis and walkthrough
FAQ
Frequently asked questions
How many competitors are analysed?
We select the competitors relevant to your business together with you and compare positioning, offers, prices, visibility and advertising activity.
When is a market analysis worthwhile?
Before larger investments in advertising, when repositioning or when new competitors appear in your region.
Initial consultation
30 minutes that create clarity.
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.