Services
Get found — on Google and inside AI answers. Classic search optimisation and generative engine optimisation now work as one.
Tourismusconsult is an SEO agency for hospitality and tourism in Switzerland. We optimise hotel websites for Google (SEO) and for AI systems such as ChatGPT, Perplexity and AI Overviews (GEO, generative engine optimisation) – with keyword research, meta data, structured data and content that guests and machines understand.
What your guests actually search for.
Learn moreThe first line Google shows.
Learn moreYour offers in the language machines read.
Learn moreMarkup ages the moment prices change.
Learn moreClearly answered questions get cited.
Learn moreSo Google finds everything that matters.
Learn moreYou draw this measure from the annual allowance of your digital subscription. Without a subscription we quote it separately.
Guests look for accommodation on Google – and increasingly ask an AI. Both routes read the same website. Clear content, clean meta data and structured data get you found in the results and cited in AI answers. That wins direct bookings without paying for every click.
We start with keyword research: what do your guests really search for? Then come meta data, structured data for hospitality, a sitemap and FAQ pages that answer guests' questions directly. Every service can be booked individually or as part of the digital subscription.
FAQ
GEO stands for generative engine optimisation: making sure AI systems such as ChatGPT or Google's AI Overviews know your hotel, describe it correctly and recommend it.
With a review of where you stand: the SEO/GEO check shows the state of your website and which measures make the biggest difference. On that basis we plan the keyword research and the next steps.
No, the two complement each other. SEO builds lasting visibility but works more slowly. Google Ads bring visitors immediately but cost per click. For most hotels a combination pays off.
Initial consultation
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.
