No budget decision without measurement
Many hotels don't know whether a booking came from Google Ads, social media or the newsletter. The booking engine often sits on another domain and cookie banners swallow data. We close these gaps.
Services
Tracking and web analytics for hotels: know what brings bookings
Without clean measurement every optimisation is guesswork. We build the data foundation decisions can rest on.
Tracking shows which channel brings bookings. Tourismusconsult sets up Google Analytics 4 and conversion tracking for hotels, connects the booking engine, installs the Meta and TikTok Conversion API and sets up server-side tracking – so marketing decisions rest on reliable numbers.
Web analytics & conversion tracking setupTC-033
The foundation for everything else.
Learn moreWeb analytics setup incl. booking engineTC-034
Only with the booking engine does it get honest.
Learn moreConversion API setup (Meta / TikTok)TC-035
Measure what browsers no longer give you.
Learn moreServer-side trackingTC-036
Independent of browser restrictions.
Learn moreYou draw this measure from the annual allowance of your digital subscription. Without a subscription we quote it separately.
From the basic setup to server-side
We start with a clean setup of Google Analytics 4, Google Tag Manager and conversions. Where advertising data is lost, we add the Conversion API or server-side tracking.
FAQ
Frequently asked questions
What is server-side tracking?
Measurement data is sent to Google and Meta via your own server instead of directly from the browser. That makes measurement more robust against ad blockers and browser restrictions and gives you more control over the data.
Does it work with our booking engine?
In most cases, yes. We coordinate the connection with the booking engine provider and check the transmitted values in a test run.
What is the Conversion API?
An interface from Meta and TikTok that reports bookings and enquiries directly to the ad platform. Campaigns then optimise for real results even when browsers block data.
Initial consultation
30 minutes that create clarity.
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.