Services
Before money flows into advertising you need a roadmap — and a brand that is recognised across every channel.
A marketing strategy links goals, audiences, messages and budget into a roadmap. Tourismusconsult develops digital marketing strategies, branding and CI/CD manuals for hotels, runs customer journey workshops and supports teams through marketing coaching.
A roadmap instead of isolated measures.
Learn moreRecognition across every channel.
Learn moreConsistent, even with many hands.
Learn moreFrom the ad to the invoice.
Learn moreMeasures along the guest journey.
Learn moreA sparring partner, not just a supplier.
Learn moreYou draw this measure from the annual allowance of your digital subscription. Without a subscription we quote it separately.
The digital marketing strategy starts with market, competitors and audiences and ends with a roadmap including budget planning and key performance indicators. That way everyone in the hotel knows what the marketing budget is used for.
For branding we develop logo, colours, typography and imagery. The CI/CD manual records the rules so your appearance stays consistent even when many people work on it.
FAQ
The light manual covers logo use, colours, typography and the key design rules as a PDF. The complete manual adds business cards, stationery and templates for correspondence and presentations.
We define personas, review existing touchpoints along the guest journey and derive measures from them – from inspiration to after the stay.
Individually and by the hour: on topics of your choice, such as Google tools, social media, SEO or campaign ideas. Before the session we analyse your accounts so the time goes into solutions.
Initial consultation
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.
