Services

Marketing automation and email marketing for hotels

The newsletter is the only channel that reaches your guests without a platform in between.

Marketing automation sends guests the right message at the right time without anyone pressing send: before arrival, after the stay or to win them back. Tourismusconsult designs automated guest journeys and sets up email marketing for hotels – the only channel that reaches guests without a platform in between.

You draw this measure from the annual allowance of your digital subscription. Without a subscription we quote it separately.

Your channel, no commission

Anyone who has stayed with you knows your hotel. A well-kept contact list and targeted mailings bring repeat and direct bookings for which you pay no platform commission.

What we set up

In the starter package we set up the email tool, design a newsletter template in your corporate design, segment your contacts and build sign-up forms with double opt-in. For guest journeys we design two journeys of your choice including copy, triggers and templates.

FAQ

Frequently asked questions

Which guest journeys make sense?

Proven journeys are welcome, pre-arrival anticipation, a review request after the stay and reactivating past guests. We decide together which come first.

Is email marketing compliant with data protection?

With the double opt-in we set up, guests explicitly confirm their sign-up. You import your contact data yourself; the tool's licence costs are billed separately.

Is a newsletter worth it for a small hotel?

Yes, especially there. Regular guests are particularly valuable for small hotels, and a newsletter keeps in touch with little effort once the template and list are in place.

Initial consultation

30 minutes that create clarity.

In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.